The financial industry is undergoing a profound transformation driven by technological innovation and evolving customer expectations. New value chain configurations are emerging, reshaping how financial services are distributed and consumed. Embedded Finance stands at the forefront of this shift, enabling banks, fintechs, and non-financial brands to jointly unlock new economic potential.
Written by Manuel Thomet
Download the Study
The English version is a partial translation of the original full version in German.
Manuel leads the embedded finance and BaaS topic, helping banks and non-financial brands unlock the economic potential of next-generation business models. His expertise is rooted in his role as the initiator and co-author of “Embedded Finance and BaaS in Switzerland: Outlook 2024,” the country’s first academic study on the topic. He specialises in designing and implementing forward-looking business models that deliver cutting-edge embedded finance experiences.
OUR EXPERT
Raphael Bianchi
Senior Partner, CEO Synpulse8
Raphael is Co-CEO of Synpulse8, driving private and retail banking consulting while leading digital transformation and fintech system implementations, and maintaining strong ties to the fintech ecosystem. He established Synpulse’s footprint in Asia, expanded nearshore capabilities, and focuses on open finance business models and initiatives such as openwealth.ch.
OUR EXPERT
Simon Alioth
Managing Director Synpulse8, Head of Open Finance
Simon leads Synpulse8’s Swiss organisation and its banking and wealth management product portfolio. He drives technology advisory services with a strong focus on connectivity and integration. With deep expertise in open finance and fintech innovation, he leads the global open finance practice and co-founded and heads the OpenWealth Association.
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5-min read • 19 Jan 2026
Embedded Finance
BaaS
Retail Banking & SME
Banking
Retail Banking & SME
Switzerland
Germany
Embedded Finance and Banking-as-a-Service
The financial industry is undergoing a profound transformation driven by technological innovation and evolving customer expectations. New value chain configurations are emerging, reshaping how financial services are distributed and consumed. Embedded Finance stands at the forefront of this shift, enabling banks, fintechs, and non-financial brands to jointly unlock new economic potential.
Written by Manuel Thomet
Download the Study
The English version is a partial translation of the original full version in German.
Manuel leads the embedded finance and BaaS topic, helping banks and non-financial brands unlock the economic potential of next-generation business models. His expertise is rooted in his role as the initiator and co-author of “Embedded Finance and BaaS in Switzerland: Outlook 2024,” the country’s first academic study on the topic. He specialises in designing and implementing forward-looking business models that deliver cutting-edge embedded finance experiences.
OUR EXPERT
Raphael Bianchi
Senior Partner, CEO Synpulse8
Raphael is Co-CEO of Synpulse8, driving private and retail banking consulting while leading digital transformation and fintech system implementations, and maintaining strong ties to the fintech ecosystem. He established Synpulse’s footprint in Asia, expanded nearshore capabilities, and focuses on open finance business models and initiatives such as openwealth.ch.
OUR EXPERT
Simon Alioth
Managing Director Synpulse8, Head of Open Finance
Simon leads Synpulse8’s Swiss organisation and its banking and wealth management product portfolio. He drives technology advisory services with a strong focus on connectivity and integration. With deep expertise in open finance and fintech innovation, he leads the global open finance practice and co-founded and heads the OpenWealth Association.
Insights
Insights
5-min read • 19 Jan 2026
Embedded Finance
BaaS
Retail Banking & SME
Banking
Retail Banking & SME
Switzerland
Germany
Embedded Finance and Banking-as-a-Service
The financial industry is undergoing a profound transformation driven by technological innovation and evolving customer expectations. New value chain configurations are emerging, reshaping how financial services are distributed and consumed. Embedded Finance stands at the forefront of this shift, enabling banks, fintechs, and non-financial brands to jointly unlock new economic potential.
Written by Manuel Thomet
Download the Study
The English version is a partial translation of the original full version in German.
Manuel leads the embedded finance and BaaS topic, helping banks and non-financial brands unlock the economic potential of next-generation business models. His expertise is rooted in his role as the initiator and co-author of “Embedded Finance and BaaS in Switzerland: Outlook 2024,” the country’s first academic study on the topic. He specialises in designing and implementing forward-looking business models that deliver cutting-edge embedded finance experiences.
OUR EXPERT
Raphael Bianchi
Senior Partner, CEO Synpulse8
Raphael is Co-CEO of Synpulse8, driving private and retail banking consulting while leading digital transformation and fintech system implementations, and maintaining strong ties to the fintech ecosystem. He established Synpulse’s footprint in Asia, expanded nearshore capabilities, and focuses on open finance business models and initiatives such as openwealth.ch.
OUR EXPERT
Simon Alioth
Managing Director Synpulse8, Head of Open Finance
Simon leads Synpulse8’s Swiss organisation and its banking and wealth management product portfolio. He drives technology advisory services with a strong focus on connectivity and integration. With deep expertise in open finance and fintech innovation, he leads the global open finance practice and co-founded and heads the OpenWealth Association.
Related Contents
Loading insights...
5-min read • 19 Jan 2026
Embedded Finance
BaaS
Retail Banking & SME
Banking
Retail Banking & SME
Switzerland
Germany
Embedded Finance and Banking-as-a-Service
The financial industry is undergoing a profound transformation driven by technological innovation and evolving customer expectations. New value chain configurations are emerging, reshaping how financial services are distributed and consumed. Embedded Finance stands at the forefront of this shift, enabling banks, fintechs, and non-financial brands to jointly unlock new economic potential.
Written by Manuel Thomet
Download the Study
The English version is a partial translation of the original full version in German.
Manuel leads the embedded finance and BaaS topic, helping banks and non-financial brands unlock the economic potential of next-generation business models. His expertise is rooted in his role as the initiator and co-author of “Embedded Finance and BaaS in Switzerland: Outlook 2024,” the country’s first academic study on the topic. He specialises in designing and implementing forward-looking business models that deliver cutting-edge embedded finance experiences.
OUR EXPERT
Raphael Bianchi
Senior Partner, CEO Synpulse8
Raphael is Co-CEO of Synpulse8, driving private and retail banking consulting while leading digital transformation and fintech system implementations, and maintaining strong ties to the fintech ecosystem. He established Synpulse’s footprint in Asia, expanded nearshore capabilities, and focuses on open finance business models and initiatives such as openwealth.ch.
OUR EXPERT
Simon Alioth
Managing Director Synpulse8, Head of Open Finance
Simon leads Synpulse8’s Swiss organisation and its banking and wealth management product portfolio. He drives technology advisory services with a strong focus on connectivity and integration. With deep expertise in open finance and fintech innovation, he leads the global open finance practice and co-founded and heads the OpenWealth Association.
Embedded Finance and Banking-as-a-Service - Synpulse